Qualitative data refers to non-numeric information that describes qualities or characteristics. It is used to categorize or provide insights into the nature of phenomena rather than measuring quantities. This type of data can be derived from observations, interviews, open-ended survey responses, and other forms of data collection that focus on the quality of an experience or attribute.
Examples of qualitative data include:
- Descriptions of people's experiences or opinions (e.g., "The service was excellent.")
- Categories (e.g., "Favorite color: blue")
- Textual data from interviews or focus groups
- Observations of behavior (e.g., "Participants appeared engaged during the activity.")
Qualitative data is often analyzed using thematic analysis or content analysis to identify patterns, themes, and insights, rather than through statistical methods used for quantitative data.
1 answer