D.
Setting prices low in an attempt to gain increased market share
What is penetration pricing?
A.
Having to slowly lower prices until the point is reached where a company is forced to shut down due to lack of profit
B.
Refusing to lower prices, which leads to a company not being able to penetrate into the market
C.
Raising prices to the highest possible point where a company can still earn a profit
D.
Setting prices low in an attempt to gain increased market share
1 answer
1 answer