What is one reason that digital messaging has decreased individual campaign costs? (1 point)

Question

• Candidates must get their messages out to a broad audience at one time, which will decrease their campaign costs.
• Google has taken over the cost of campaigns for candidate
• Twitter allows politically aligned interest groups to run ads.
• Candidates can use a data exchange, which will decrease their individual campaign costs.

Answer 1

The correct reason is:

• Candidates can use a data exchange, which will decrease their individual campaign costs.