What is one reason that digital messaging has decreased individual campaign costs?(1 point)

Question

Responses

Candidates must get their messages out to a broad audience at one time, which will decrease their campaign costs.
Candidates must get their messages out to a broad audience at one time, which will decrease their campaign costs.

Candidates can use a data exchange, which will decrease their individual campaign costs.
Candidates can use a data exchange, which will decrease their individual campaign costs.

Twitter allows politically aligned interest groups to run ads.
Twitter allows politically aligned interest groups to run ads.

Google has taken over the cost of campaigns for candidates.

Answer 1

Candidates can reach a large audience at a lower cost compared to traditional advertising methods.