Mass media refers to various platforms and technologies that are used to communicate information and messages to a large audience. It encompasses a range of communication forms, including:
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Print Media: Newspapers, magazines, newsletters, and brochures that disseminate information through printed materials.
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Broadcast Media: Television and radio, which transmit audio and visual content to the public. These media have traditionally been used for news, entertainment, and educational programs.
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Digital Media: Online platforms such as websites, social media, podcasts, and streaming services that provide information and entertainment. Digital media has rapidly grown and changed the landscape of mass communication.
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Outdoor Media: Billboards, posters, and transit advertisements that convey messages to people while they are on the move.
Mass media serves several purposes, including informing the public, shaping public opinion, providing entertainment, and facilitating socialization. It plays a crucial role in modern society by influencing culture, politics, and daily life and is often subject to regulations and ethical considerations to ensure responsible communication.