What is an example of the kind of argument employers use to engender loyalty in their employees?

Answer 1

Employers engender loyalty by:
* paying good wages
* supplying good benefits
* offering flexible hours
* valuing employees' opinions and incorporating their suggestions into action
* providing perks such as onsight childcare snd free parking

Answer 2

There are good books on this: They compare the psychology of understanding to the psychology of manipulation. Most often in employer relationships, while service is done to the former, it is the latter which is the basic guide. You may want to investigate it.