What is an elevator pitch?

1 answer

An elevator pitch is a concise and persuasive speech that effectively communicates the key concept, idea, or value proposition of a product, service, or project in a short period of time, typically in the time it takes to ride an elevator (around 30 to 60 seconds). It is called an elevator pitch because the idea is to present the information in a way that captivates the listener's attention and delivers a clear message before the elevator ride ends. The goal of an elevator pitch is to create interest and leave a lasting impression, ideally leading to further discussion or potential opportunities.