what is a key advantage of the service dominant approach to marketing?

Question

it integrates product, price, and service into a complete offering
it eliminates physical products from an offering
it costs more for customers to acquire an offering

Answer 1

A key advantage of the service-dominant approach to marketing is that it integrates product, price, and service into a complete offering. This approach emphasizes the value co-creation that occurs between service providers and customers, focusing on the overall experience and relationship rather than just the exchange of products. It recognizes the importance of services in delivering value and enhancing customer satisfaction, which can lead to stronger customer loyalty and differentiation in the marketplace.