what is a family brand
a brand for childrens products
a brand for products in one or more product lines
a brand used during the maturity stage of the product life cycle
goods purchased for use by a family
1 answer
A family brand refers to a brand that encompasses multiple product lines or a range of products targeting various members of a family. It can include children's products, as well as products for adults and other household items. The aim is to create brand loyalty within the family, making it more likely for family members to purchase products from the same brand across different categories. Family brands often emphasize a consistent brand identity and values, making them recognizable and appealing to multiple generations within a family.