A claim is a statement or assertion that something is true or false. It can be a declaration that seeks to persuade others to accept a particular point of view or opinion. A claim can be supported by evidence or reasoning and is often used in arguments or debates.
A call to action (CTA) is a directive aimed at prompting an immediate response or encouraging a specific behavior from an audience. It is commonly used in marketing, advertising, and advocacy to motivate people to take a particular action, such as signing up for a newsletter, making a purchase, volunteering, or contacting a representative.
In summary, while a claim presents a viewpoint or assertion, a call to action urges the audience to act based on that claim. For example, in a campaign to reduce plastic use, a claim might be "Plastic pollution is harming marine life," and the call to action could be "Join our initiative to reduce plastic waste by committing to use reusable bags."