A category disruptor is best described as a business that redefines a category. These companies challenge the status quo and create new standards, often leading to significant changes in consumer behavior, market dynamics, or industry practices. They introduce innovative products, services, or business models that transform the existing landscape and can outpace traditional competitors. Examples include companies like Uber in the transportation industry or Netflix in media streaming.
what is a category disruptor?
a business that cannot be categorized
a business that redefines a category
a business that gives a category a bad reputation
1 answer
1 answer