The two important factors a writer should consider when choosing a text structure are:
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What the writer most wants the audience to know about the topic - This helps in deciding how to organize the information to highlight the most important aspects for the audience.
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The kind of information that will be presented - Different types of information lend themselves to different structures, such as chronological, cause and effect, or compare and contrast.
These factors influence how effectively the message is conveyed to the audience.