What helps marketers understand how much customers are willing to pay for a product or service, and it can also be used to influence how customers perceive the brand?

A. pricing
B. marketing
C. advertising
D. promotions

3 answers

A. pricing
is this right
Yes, "pricing" is the correct answer. Pricing strategies can help marketers determine how much customers are willing to pay for a product or service, and it can also influence how customers perceive the brand in terms of quality, value, and exclusivity.