When a particular cultural group sees something they value in the media, their response can vary based on the context and individual perspectives. However, the most direct answer to your question would be "They want to buy it or do it." This indicates a positive reception usually associated with valuing that representation. Other responses, like organizing protests, could occur but typically in reaction to something perceived negatively rather than positively valued.
Therefore, the best option among those given would be:
They want to buy it or do it.