What happened during the Roaring Twenties that led to an increase in consumer spending?

1 answer

There were several factors that led to an increase in consumer spending during the Roaring Twenties:

1. Economic boom: The economy was strong and unemployment was low, which increased people's disposable income.

2. Advancements in technology: The widespread use of electricity, the introduction of new household appliances, and the availability of new consumer goods made life easier and more comfortable, encouraging people to spend more.

3. Advertising and marketing: The advertising industry grew rapidly during this time, and companies used new techniques like radio commercials and billboards to market their products and create brand loyalty.

4. Easy credit: The introduction of installment plans and buying on credit made it easier for people to make big purchases and pay them off over time.

5. Social changes: The flapper lifestyle and the rise of jazz music contributed to a culture of consumption and encouraged people to indulge in luxury items like clothing, accessories, and automobiles.

All of these factors combined to create a culture of consumerism that encouraged people to spend more and more on goods and services, contributing to the economic growth of the era.