what factors may influence the credibilty of a source?

Question

These sites may give you some ideas.

http://209.85.165.104/search?q=cache:6tC4FIzTIy4J:www.coastal.edu/writingcenter/wcdocs/credibility.pdf+source+credibility&hl=en&ct=clnk&cd=4&gl=us&ie=UTF-8

http://www.kevinhogan.com/sales-selling-credibility.htm

http://credibility.stanford.edu/research.html

http://www.ciadvertising.org/student_account/spring_02/adv382j/mwald/source_credibility/index.htm

I don't knoow if these will merely repeat the sources already given to you, but here are some other sources:

http://www.members.cox.net/dagershaw/lol/CreateCredibility.html
http://www.members.cox.net/dagershaw/lol/InfluenceAntecedents.html
http://www.members.cox.net/dagershaw/lol/InfluenceMorePrinciples.html
http://www.members.cox.net/dagershaw/lol/InfluenceStillMore.html

I hope this helps a little more. Thanks for asking.