what does a business appeal to when it talks about why it creates its products/?

Question

the consumers intellect
the consumers memory
the consumers emotions

Answer 1

When a business talks about why it creates its products, it often appeals to the consumers' emotions. While aspects like intellect and memory can play a role in a consumer's decision-making process, emotional appeal tends to resonate more deeply, influencing feelings, desires, and personal connections to the brand or product. This emotional connection can drive consumer loyalty and impact purchasing decisions more significantly than rational arguments alone.