It seems like there might be a typo or an incomplete thought in your question. If you are asking about the benefit of selling a known or established product or brand, the term you're looking for could be "brand recognition" or "brand equity."
These terms refer to the advantages that come from the familiarity and trust consumers have towards a well-known product or brand. Established products often benefit from:
- Customer Trust: Consumers are more likely to buy products they recognize and trust.
- Reduced Marketing Costs: Established brands often require less effort and expense to promote.
- Customer Loyalty: Known brands usually have a dedicated customer base, leading to repeat sales.
- Pricing Power: Well-known brands can often command higher prices compared to lesser-known ones.
If this is not what you were looking for, please provide more details, and I’d be happy to help!