The distinguishing factor between ethical and unethical behavior in mass communication is maintaining fairness and transparency in reporting. Ethical behavior emphasizes truthfulness, accountability, and responsibility to the audience, while unethical behavior often involves prioritizing sensationalism, engagement, or avoidance of accountability over accurate and honest communication.
What distinguishes ethical from unethical behavior in mass communication? (1 point)
Responses
Prioritizing sensational content over truth
Prioritizing sensational content over truth
Maintaining fairness and transparency in reporting
Maintaining fairness and transparency in reporting
Maximizing audience engagement at any cost
Maximizing audience engagement at any cost
Avoiding accountability for published information
1 answer