Nike can conclude that consumers care about social justice issues. The success of the Colin Kaepernick campaign demonstrated that a significant segment of their customer base values brands that take a stand on important social issues, leading to increased brand loyalty and sales.
What conclusion can Nike draw from the success of the Colin Kaepernick campaign?
Responses
Featuring any celebrity will boost sales.
Professional athletes should not speak out.
Consumers care about social justice issues.
The customers they lost will probably be back.
1 answer