A vertical market is primarily composed of B2B (business-to-business) customers in a certain industry. Vertical markets focus on specific industries or niches, where businesses provide products or services tailored to the unique needs of companies operating within that particular sector.
In contrast, consumer markets generally refer to end-user markets and are typically broader, encompassing various industries and demographics. Retail customers in a certain store also represent a more general approach to marketing and sales, rather than focusing on a specific vertical.
In summary, the correct composition of a vertical market is B2B customers in a certain industry.
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