What component of the marketing mix refers to the look and feel of the final product or service?

Question

A promotion
B platform
C physical evidence
D process

Answer 1

C physical evidence

Answer 2

is this right

Answer 3

Yes, you are correct. C physical evidence refers to the tangible elements that contribute to the overall look and feel of the final product or service. This can include factors such as packaging, branding, store layout, and tangible aspects of the customer experience.