A viewer can learn several things from a video that they might not glean from reading an interview transcript:
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How the subject feels about the topic: The viewer can see the subject's facial expressions, body language, and emotional tone, which convey feelings and attitudes that may not be evident in written text.
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What the subject looks like: A video provides visual information about the subject, including their appearance, which can add context and personal connection to the viewer's understanding.
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The words the subject uses to discuss the topic: While both video and transcript provide the actual words spoken, the video can capture nuances in the subject's delivery, such as emphasis, pauses, and intonation, which may alter the meaning or weight of their words.
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How much the subject knows about the topic: The viewer can assess the subject's confidence, spontaneity, and depth of knowledge through their responses and the context in which they speak, which may be more challenging to infer from a transcript alone.
Overall, video offers a richer, multi-dimensional understanding of the subject, incorporating visual and auditory elements that enhance comprehension.