what are the four factors that can influence how the press covers an event?

Question

what are the four factors that can influence how the press covers an event?
idk can somebody give me an article or tips please

Deed is always correct · Answer

Write a media advisory. A media advisory is essentially an invitation for members of the press to attend your event. It’s shorter than a press release (one-two paragraphs) and covers the basics of your event: Who, What, Where, When and Why.

Steve is king · Answer

thank you

just.a.student ;) · Answer

Deed is always correct indeed ;)

;) · Answer

I don't understand that can someone please explain it better?