Here are the five effective tips for writing a cover letter based on the options you've provided:
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Avoid addressing the cover letter "To Whom It May Concern." - Personalizing your salutation demonstrates effort and interest in the specific role.
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Make your first statement stand out. - An engaging opening can capture the reader's attention and encourage them to keep reading.
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Tell a story. - A brief narrative can make your qualifications more memorable and can illustrate your experiences in a compelling way.
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Write about what you can do for the company, not what they can do for you. - Focusing on the company’s needs shows that you are proactive and value how you can contribute.
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Customize the cover letter to the job and company that you are applying and using keywords found in the job listing. - Tailoring your letter demonstrates your interest in the specific position and increases the chances of passing through initial screening processes.
The only tip that would not be advisable is "Put as much information as you can in the letter." Instead, it's important to keep the cover letter concise and relevant to maintain the reader's interest.