Webaware micro international analysis of sme using this headings

Question

Product and purchasing
Finace
Management
Marketing
Research and development

Answer 1

Product and Purchasing:
- Analyze the SME's product offerings and assess their quality, variety, and competitiveness in the market.
- Evaluate the SME's supply chain management and purchasing processes to identify any areas of improvement or cost-saving opportunities.
- Review the SME's inventory management practices and determine if they maintain optimal levels of stock to meet customer demand.

Finance:
- Analyze the SME's financial statements, including income statements, balance sheets, and cash flow statements, to assess its financial health and profitability.
- Evaluate the SME's financial planning and budgeting processes to ensure they align with the company's goals and objectives.
- Assess the SME's borrowing capacity and evaluate its current financing arrangements, such as loans or credit lines.

Management:
- Analyze the SME's organizational structure and assess the effectiveness of its management team.
- Evaluate the SME's decision-making processes and identify any areas of improvement in terms of efficiency and effectiveness.
- Review the SME's human resource management practices, including recruitment, training, and performance evaluation.

Marketing:
- Analyze the SME's marketing strategies and assess their effectiveness in reaching the target market.
- Evaluate the SME's branding and positioning in the market and suggest strategies for improvement.
- Review the SME's advertising and promotional activities and identify any opportunities for expansion or enhancement.

Research and Development:
- Assess the SME's current research and development activities and evaluate their alignment with market needs and trends.
- Identify any areas of innovation or technological advancement that the SME can explore to enhance its product offerings.
- Review the SME's intellectual property management practices, including patents and trademarks, and suggest strategies for protection and commercialization.