Pursuing a career in the magazine industry at the turn of the 20th century was a strategic choice, as this era marked a significant expansion of print media and the rise of mass consumer culture. The increased literacy rates and growing middle class created a demand for diverse publications, allowing magazines to flourish; for instance, the establishment of iconic titles like "The Saturday Evening Post" and "Vogue" illustrated this trend. Notably, the period also saw innovations in design and journalism — such as the use of color illustrations and investigative reporting — which further attracted readers. As Ellen H. Hartsook describes in "Magazines in the Twentieth Century," the magazine industry became integral in shaping public opinion and providing a platform for cultural dialogue, making it a compelling career option during this transformative period.
Was it smart to pursue a career in the magazine industry at the turn of the 20th century?
In 4 sentences, answer the question and provide specific textual evidence to support your analysis.
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