To make the electromagnet stronger and pick up more paper clips, they likely did the following two things:
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Increased the Number of Wire Coils: By wrapping more wire coils around the core, the strength of the magnetic field is increased, allowing the electromagnet to pick up more paper clips.
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Used a Ferromagnetic Core: Introducing a ferromagnetic material, such as iron, as the core within the coils enhances the magnetic field produced by the electric current, making the electromagnet more effective at picking up paper clips.