Utilise relevant theorical frameworks to assess DAK's competitiveness globally. For example, you can use porter's five forces model to analyse the automotive industry's competitive forces and DAK's position within it.

Answer 1

To assess DAK's competitiveness globally, we can use Porter's Five Forces model to analyze the automotive industry's competitive forces and DAK's position within it.

1. Threat of new entrants:
The automotive industry has a high barrier to entry due to large capital requirements and economies of scale. Additionally, established players have strong brand recognition and customer loyalty. DAK's position within this force would depend on factors such as their market share, brand reputation, and the level of investment required for new entrants to compete with them.

2. Bargaining power of suppliers:
Suppliers in the automotive industry often have substantial bargaining power due to the high concentration of suppliers and their ability to differentiate their products. DAK's competitiveness would be influenced by their relationships with suppliers, ability to negotiate favorable terms, and access to alternative suppliers.

3. Bargaining power of buyers:
Buyers in the automotive industry typically have moderate to high bargaining power due to the availability of various brands and the ability to switch between them. DAK's competitiveness would be determined by factors such as the quality of their products, customer service, pricing strategies, and brand loyalty.

4. Threat of substitutes:
The automotive industry faces the threat of substitutes from alternative modes of transportation, such as public transport, bicycles, or electric scooters. DAK's position within this force would depend on their ability to differentiate their products, offer unique features, and adapt to changing consumer preferences.

5. Intensity of competitive rivalry:
The automotive industry is highly competitive, with numerous brands competing for market share. DAK's competitiveness here would depend on factors such as their market share, product differentiation, pricing strategies, marketing efforts, and technological advancements.

Additionally, we can consider other theoretical frameworks such as SWOT analysis, value-chain analysis, and PESTEL analysis to gain a comprehensive understanding of DAK's competitiveness globally. These frameworks would provide insights into DAK's strengths, weaknesses, opportunities, and threats, as well as the overall industry dynamics and external factors affecting DAK's competitiveness.