Slide 1: Introduction
- Title: "Ethics of Fast Food Advertising Towards Teens and Children"
- Briefly introduce the topic of fast food companies targeting teens and children with their advertisements
- State the purpose of the presentation
Slide 2: Images of Fast Food Ads Targeting Teens and Children
- Display multiple images of fast food advertisements specifically designed to target teens and children
- Highlight examples of attractive visuals, popular characters, and promotional games/toys used in these advertisements
Slide 3: Fast Food Advertising Spending
- Include a chart/graph to showcase the amount of money fast food companies spend on advertising each year
- Compare the spending on advertisements targeting teens and children to other target demographics
Slide 4: Legal, Financial, and Ethical Considerations
- Discuss the legal considerations related to advertising towards teens and children
- Explain the potential financial benefits for fast food companies from targeting these demographics
- Present ethical concerns associated with advertising unhealthy food products to vulnerable groups
Slide 5: Marketing, Distribution, and Selling to Teens and Children
- Analyze the ethical considerations related to marketing, distribution, and selling practices employed by fast food companies targeting teens and children
- Discuss the impact of persuasive techniques, such as toy promotions or celebrity endorsements, on children's decision-making abilities
Slide 6: Role of Ethics in Marketing Information Management
- Explain the importance of ethics in marketing information management
- Discuss how fast food companies may collect and use data about teens and children for their marketing strategies
- Highlight the ethical concerns related to collecting personal information from vulnerable individuals
Slide 7: Conclusion - Importance of Ethics in Business
- Summarize the key points discussed in the presentation
- Emphasize the significance of business ethics in the context of fast food advertising targeting teens and children
- State whether marketing to teens and children is determined to be ethical or unethical, based on the analysis presented
Slide 8: Recommendations
- Offer some potential recommendations that fast food companies could implement to address the ethical concerns related to advertising towards teens and children (e.g., promoting healthier menu options, limiting advertising during children's programming)
Slide 9: Q&A Session
- Give the audience an opportunity to ask questions or provide input related to the topic
- Engage in a discussion about the ethical implications of fast food advertising towards teens and children
Slide 10: References
- Include a list of the sources used in the presentation for further reading or citation purposes
Using your knowledge of business ethics, prepare a PowerPoint presentation discussing whether it’s ethical for fast food companies to aim ads at teens and children. Your presentation should contain 5-10 slides explaining the different ways in which fast food companies target teens and children, which channels they use (i.e., social media, tv, etc.), and whether or not this practice is ethical.
Your presentation should have the following components:
Images of fast food ads targeting teens and children
A chart and/or graph to show how much fast food companies spend on advertising
A discussion of the legal, financial, and ethical considerations behind marketing, distribution, and selling to teens and children
Analysis of the role of ethics as it pertains to marketing information management
A conclusion summarizing the importance of ethics in business and whether marketing to teens and children is ethical or unethical
1 answer
1 answer