Use this image to write slogans for a new kind of running shoe called Speedmasters.

Question

A woman running down a street.

Write a slogan using the media technique of association.

Answer 1

"Unleash Your Potential – Run Like the Wind with Speedmasters!"

Answer 2

Now write a slogan using bandwagon techniques.

Answer 3

"Join the Movement – Everyone is Racing Ahead with Speedmasters!"

Answer 4

This time, write a slogan using flattery.

Answer 5

"Elevate Your Run – Because You Deserve the Best with Speedmasters!"

Answer 6

Use the drop-down menus to analyze the writing prompt.

Format:
Examine a Centers for Disease Control advertising campaign that promotes the influenza (flu) vaccination. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a five-paragraph essay in which you explain how the advertising campaign effectively promotes the influenza vaccination to a range of audiences.

Answer 7

Title: Analyzing the CDC’s Influenza Vaccination Campaign

Introduction
The Centers for Disease Control and Prevention (CDC) has long been at the forefront of public health campaigns, particularly in promoting the influenza vaccination. Given the seasonal nature of the flu and its potential health risks, the CDC's advertising campaign is essential for encouraging vaccinations across diverse demographics. This essay will analyze the target audience of the campaign, explore the advertising techniques employed, and evaluate the effectiveness of these techniques in promoting the influenza vaccination.

Target Audience
The CDC’s influenza vaccination campaign is designed for a broad range of audiences, including children, parents, the elderly, and healthcare providers. For parents, the campaign emphasizes the importance of immunizing children to prevent spread and protect vulnerable populations. For the elderly, who are at higher risk for complications, the messages focus on safeguarding their health and enhancing their immune defense. Additionally, healthcare providers are targeted to encourage them to advocate for vaccination among their patients. This multi-faceted approach enables the campaign to resonate with various groups, increasing overall vaccination rates.

Advertising Techniques
The CDC employs several advertising techniques to engage its audience effectively. One prominent technique is the use of emotional appeals, highlighting stories of individuals affected by the flu. These narratives foster empathy and underscore the flu's impact, motivating people to get vaccinated. Another technique is the use of statistics and facts, such as the number of hospitalizations due to the flu, which informs and educates the audience about the risks associated with influenza. Furthermore, visuals in the campaign often feature diverse community members, promoting inclusivity and relatability.

Effectiveness of Techniques
The combination of emotional appeals and factual information proves to be effective in promoting the flu vaccination. Emotional stories create a connection with the audience, prompting a sense of urgency and personal responsibility. The factual data reinforces the importance of vaccination as a preventive measure, which is particularly compelling for skeptical individuals. Moreover, by showcasing diverse community members, the campaign fosters a sense of belonging and encourages individuals to participate in a collective effort to combat the flu.

Conclusion
The CDC's influenza vaccination campaign successfully targets a wide range of audiences through various advertising techniques. By blending emotional stories with factual information and promoting inclusivity, the campaign effectively raises awareness about the importance of getting vaccinated. As a result, it plays a crucial role in enhancing public health and reducing the incidence of influenza. The continued success of such campaigns is vital as society strives to protect against preventable diseases.