A commercial is marketing a new electric vehicle. The commercial shows a sporty car driving along curvy mountain roads. A voice on the commercial says, “Get your new EV car today, and join the thousands of people who are putting the environment first.”
Which statement should the advertiser add if they want to appeal to the audience’s fears or insecurities?
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Responses
“Your new electric vehicle will make you feel like a nimble gazelle zipping through the mountains.”
“Your new electric vehicle will make you feel like a nimble gazelle zipping through the mountains.”
“Electric vehicles are better for the planet than traditional gas-powered vehicles.”
“Electric vehicles are better for the planet than traditional gas-powered vehicles.”
“Don’t get left in the exhaust. Get your new electric vehicle today.”
“Don’t get left in the exhaust. Get your new electric vehicle today.”
“Electric vehicles are five times more environmentally friendly than gas-powered vehicles.”
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The statement that the advertiser should add if they want to appeal to the audience’s fears or insecurities is:
“Don’t get left in the exhaust. Get your new electric vehicle today.”
This statement plays on the fear of being left behind or not keeping up with environmental trends, implying that those who do not switch to an electric vehicle may be negatively impacted or at a disadvantage.
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