Use the passage to answer the question:

Question

In the world of internet marketing, content is king. Companies compete for consumer attention like a crowd of fans clustered around a rock star’s tour bus hoping for autographs. Great content sets a company apart from its rivals, improves search rankings, and ultimately drives sales. Companies educate, engage, and entertain potential customers with memes, videos, quizzes, and articles. As customers consume the content, they become more attached to the company and more likely to make purchases.

What or whom does the analogy in the passage compare companies to?

(1 point)
Responses

rock stars
rock stars

fans
fans

kings

Answer 1

The analogy in the passage compares companies to rock stars.