In a rectangle, the diagonals bisect each other. Therefore, segments \( AO \) and \( BO \) must be equal in length at point \( O \).
Set the expressions for segments \( AO \) and \( BO \) equal to each other:
\[ 4x - 3 = 5x - 10 \]
Now, solve for \( x \):
- Subtract \( 4x \) from both sides:
\[ -3 = x - 10 \]
- Add \( 10 \) to both sides:
\[ 7 = x \]
Therefore, the value of \( x \) is:
\[ \boxed{7} \]