To accurately answer your question, I would need to refer directly to the excerpt from the article. However, based on the context of Nellie Bly's investigation into the treatment of mentally ill patients, the evidence could suggest that psychiatrists were concerned about their image and the public's perception of their practices, which would support the idea that they were trying to do "damage control" to repair their image.
If you can provide specific details or quotes from the excerpt, I could give a more precise analysis of which idea is best supported by the text.