To accurately determine the kind of reasoning demonstrated by the company’s claim in paragraph 3, I would need to see the specific content of that paragraph. However, based on the options provided, if the claim presents information that is misleading or only partially true, "half-truth" could be the appropriate choice. If it displays a misleading argumentative tactic, it might be considered a "fallacy."
Without additional context, I'd recommend choosing "half-truth" if the claim does not provide the full picture, or "fallacy" if it uses illogical reasoning. Please provide the specific content of paragraph 3 for a more precise answer.