UNIT 4 Activity 2 Complete all components in the activity below according to the given instructions. Refer to the provided rubric for information on how you will be graded. Submit your work as a file attachment using the dropbox. The activity is worth 15 points. Create a Logo and Protect It Required Materials Design software (slideshow presentation software, graphic design software) Internet access Online application You and your best friend decide you would like to open a coffee shop. Create a sample logo, showcasing the name of your coffee shop. Determine the most appropriate way to protect your business name and logo through choosing the applicable intellectual property law. Follow these steps to complete this activity. You will choose a name, create a logo with your preferred design program, and fill out a sample application for protecting your intellectual property. Step 1: Create a name and relevant logo Decide on a name for the coffee shop. Using your preferred design program, create a relevant logo. Step 2: Choose intellectual property law and do online research Determine which intellectual property law applies to protecting names and logos. Go online to your state’s government site. Find applications to register and protect intellectual property. Step 3: Complete application Download the appropriate application. Fill it out as if you planned to submit it.

Answer 1

Coffee Shop Logo Creation and Intellectual Property Protection Activity

Name of Coffee Shop: Perk Up Café

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Step 1: Create a Name and Relevant Logo

Logo Design:

For the logo of "Perk Up Café," I chose a warm color palette of browns and creams, symbolizing coffee and relaxation. The logo incorporates a stylized coffee cup with steam rising above it. The text is modern and inviting, with the shop name "Perk Up" in bold letters and "Café" in a smaller, cursive font beneath it.

(Attach your logo image here)

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Step 2: Choose Intellectual Property Law and Research

To protect the name "Perk Up Café" and its logo, the relevant intellectual property law in this case is Trademark Law. Trademarks are used to protect brand names and logos used on goods and services.

Research Findings:

1. Trademark Registration:

   • This process allows the owner to have exclusive rights to use the name and logo in trade.
   • Trademark protection helps prevent others from using a similar name or logo that could confuse customers.

2. State Application Process:

   • After visiting my state's government website, I learned that I can apply for a trademark through the Secretary of State’s office.

3. Federal Trademark Registration:

   • While state-level registration is helpful, federal registration with the United States Patent and Trademark Office (USPTO) provides broader protection and is necessary for national branding.

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Step 3: Complete Application

For this example, I will outline a fictitious application for trademark registration for "Perk Up Café."

Sample Application for Trademark Registration

• Applicant Name: [Your Name]

• Business Address: [Your Address]

• Business Name: Perk Up Café

• Type of Mark: Trademark (Word Mark and Logo)

• Description of Goods/Services:

  • Coffee shop services including the sale of coffee, pastries, and light meals.

• Specify the Class of Goods/Services:

  • Class 43: Services for providing food and drink.

• Date of First Use: (Insert date you plan to start using the logo)

• Signature: [Your Signature]

• Date: [Today's Date]

(This is a fictional sample, ensure to follow the appropriate form and details from your state’s government website for the actual application)

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Submission

Ensure that you attach your logo design along with this document containing your name, logo details, trademark law explanation, and the sample trademark registration application to the dropbox as per the submission guidelines.

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Feel free to modify any details or designs according to your preferences. Good luck with your coffee shop venture!