The correct answer is Price. The price is one of the fundamental components of the marketing mix, which also includes product, place, and promotion. It involves determining the amount that customers must pay for a product or service.
uestion 3 (1 point)
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Which of the following is one of the fundamental components of the marketing mix that involves determining the value customers must pay for a product or service?
Question 3 options:
Market Share
Segmentation
Target Market
Price
1 answer
1 answer