Tommy Hilfiger sends out a survey to past purchasers of it's clothing. primary or secondary

Answer 1

The survey sent out by Tommy Hilfiger to past purchasers of its clothing would be considered primary research. This is because the company is directly collecting new data from individuals (past purchasers) about their experiences, preferences, or satisfaction levels with the products. Primary research involves gathering original data firsthand, which is what the survey aims to achieve. In contrast, secondary research would involve analyzing existing data that has already been collected by others, such as market reports or previous studies.