To write effective copy, the copywriter must: (Pick the best three options.)

Question

Choose all that apply • 10 points

Know how to use generative AI; it is the key to success nowadays.

Know the brand and style of the publication/organization they're writing for.

Know SEO keywords and tags to increase the likelihood of copy being seen by a target audience.

Know the publication/organization's target audience and customer personas.

Know how to edit videos and write interesting captions for those videos.
Know how to reach publication/organization's target audience.

Answer 1

To write effective copy, the copywriter must:

1. Know the brand and style of the publication/organization they're writing for.
2. Know the publication/organization's target audience and customer personas.
3. Know SEO keywords and tags to increase the likelihood of copy being seen by a target audience.

These options emphasize the importance of understanding the context, audience, and visibility factors that contribute to effective copywriting.