Tina is looking to create a growth strategy for her exercise equipment company. As part of her research, she is studying external factors impacting her company’s growth, and that means she is examining her entire industry much more closely. What is Tina studying in this scenario?

Question

(1 point)
Responses

seeing how much exercise equipment consumers have been buying

seeing how much exercise equipment consumers have been buying

examining what types of exercise equipment customers buy and what the latest trends are

examining what types of exercise equipment customers buy and what the latest trends are

watching what other companies in the exercise equipment sector are doing

watching what other companies in the exercise equipment sector are doing

looking at her firm’s level of sales of exercise equipment over time

Answer 1

In this scenario, Tina is examining external factors impacting her company's growth by looking at the broader industry context. The most relevant response to what she is studying is:

watching what other companies in the exercise equipment sector are doing.

This reflects her intent to understand the external market dynamics and competition within the exercise equipment industry.