The United States consumes one-fifth of all the world's coffee, making it the largest consumer in the world. But few Americans realize that agriculture workers in the coffee industry often toil in what can be described as "sweatshops in the fields." Many small coffee farmers receive prices for their coffee that are less than the costs of production, forcing them into a cycle of poverty and debt.
Global Exchange’s Fair Trade Campaign’s main corporate campaigns on coffee were:
Starbucks Campaign
Proctor and Gamble/Millstone Campaign (in coalition with other organizations)
Victories in both campaigns helped catalyze an explosion in consumer awareness of and demand for Fair Trade products, and triggered a domino effect in the coffee industry that brought Fair Trade to cafes and store shelves nationwide.
question:
prepare a brief report on the subject. How could a coffee manufacturer or retailer integrate fair trade products into its social responsibility efforts?
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my question is How could a coffee manufacturer or retailer integrate fair trade products into its social responsibility efforts?
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