To find the area of convex quadrilateral \(ABCD\) given that \(AB = 8\), \(BC = 5\), \(CD = 5\), and \(DA = 8\), with diagonals \(AC\) and \(BD\) intersecting at point \(E\) such that \(BE:ED = 1:1\), we can use the fact that the diagonals divide the quadrilateral into four triangles \(ABE\), \(BCE\), \(CDE\), and \(DAE\).
Since \(BE = ED\), point \(E\) is the midpoint of diagonal \(BD\). We can find the area of quadrilateral \(ABCD\) using the formula for the area of a quadrilateral when we have the lengths of the sides and the property of the diagonals.
Let \(s\) be the semiperimeter of \(ABCD\). We can calculate it as follows:
\[ s = \frac{AB + BC + CD + DA}{2} = \frac{8 + 5 + 5 + 8}{2} = 13 \]
Using Brahmagupta's formula for the area \(K\) of a cyclic quadrilateral, which can be adapted for a general quadrilateral, is given by:
\[ K = \sqrt{(s - AB)(s - BC)(s - CD)(s - DA)} \]
Calculating each term:
\[ s - AB = 13 - 8 = 5 \] \[ s - BC = 13 - 5 = 8 \] \[ s - CD = 13 - 5 = 8 \] \[ s - DA = 13 - 8 = 5 \]
Substituting these values into the formula:
\[ K = \sqrt{5 \cdot 8 \cdot 8 \cdot 5} = \sqrt{(5 \cdot 5) \cdot (8 \cdot 8)} = \sqrt{25 \cdot 64} = \sqrt{1600} = 40 \]
Thus, the area of quadrilateral \(ABCD\) is
\[ \boxed{40} \]