The question is list and explain 3 public relation activities. Take a current news story and explain how each of these would be used..

Question

I have the first part answered for 3 public relation activities
1) Research- Define the problem, Identify public, test concepts, monitor progress of campaigns
2) Counseling- Advise management in decision making, Suggest policies for internal and external communication, Train personnel to promote a positive corporate image
3) Communication- With internal publics: those w/in organizations, including employees and stockholders, With external publics: those outside organizations, including the community, news media, customers and legislators.

I don't see how a current story would apply to any of these, or maybe I'm just not comprehending.. Please help

Thanks in advance.

Answer 1

This article is about a controversial subject. How would you apply your pr list to it?

http://www.mlive.com/news/kalamazoo/index.ssf/2013/12/kalamazoo_county_commissioners_6.html

Answer 2

Well for research
Kazoo county retirees pay either 0-16 percent toward their premiums for their healthcare depending on when they retired. There are about 30 retirees paying 0 percent because of a policy that eliminated premiums for retirees living below 200 percent of the poverty level.

For counseling
The administration suggests that raising the minimum retiree contribution toward their health care premium to 20 percent

For Communication
it was discussed internally at a Kazoo County Board of Commissions
and Externally because the KAZOO gazette reported it?

am I on the right track?

Answer 3

Yes.