The purpose of creating copy is to:

Question

Choose one • 10 points

To provide written details about a product or service.

To provide a detailed benefits analysis about a product or service.

To highlight the cultural significance and benefits to society about a product or service.

To persuade or motivate the target audience to perform an action, usually to buy a product or service, and sometimes to increase brand awareness.

All of the above.

Best answer

Answer 1

The best answer is:

To persuade or motivate the target audience to perform an action, usually to buy a product or service, and sometimes to increase brand awareness.

While all the options mention important aspects of copywriting, the primary purpose of copy is to drive action and engagement from the audience.