The poster shows part of the CDC’s flu vaccine campaign.

Question

Ad text:

FIGHT FLU

The flu can make your children sick enough to miss school, activities, or even be hospitalized.

Rarely, even healthy children can die from flu complications.

Vaccinate your kids against the flu.

PROTECT ME FROM FLU. VACCINATE ME.

How does this poster play on a parent’s emotions? Choose four answers.

The text details the number of children affected by the flu each year.
The text uses “me” to encourage parents to think of their own children.
The image on the poster is of a child who looks worried.
The text indicates that flu complications can lead to death.
The text describes how flu can affect a child’s life.

Answer 1

The poster plays on a parent’s emotions through the following four answers:

1. The text uses “me” to encourage parents to think of their own children. - This personal pronoun fosters a sense of concern and care for their child, making the issue feel more immediate and personal.

2. The image on the poster is of a child who looks worried. - A worried child can evoke feelings of empathy and concern in parents, prompting them to take action to protect their own children.

3. The text indicates that flu complications can lead to death. - This grave statement highlights the seriousness of the flu, instilling fear and urgency in parents about the need for vaccination.

4. The text describes how flu can affect a child’s life. - By detailing the potential consequences of the flu, such as missing school and activities or requiring hospitalization, it emphasizes the impact on a child’s life and well-being, prompting parents to consider preventative measures.