the owner of A La Mode wants to segment the business market for catering which of the folloing categories might be appropriate
family structures in the community
demographic data about the business
business lifestyles
locations of the businesses
1 answer
All of the listed categories might be appropriate for segmenting the business market for catering. However, the most relevant categories would likely be demographic data about the business (e.g., size, industry, revenue), business lifestyles (e.g., work culture, values), and locations of the businesses (e.g., proximity to the catering service, urban vs. rural).