The mission statement describes the Social ,Media and Marketing portfolio does in the present. It's comprised of three parts: what you do, how you do it, and why you do it. A vision statement outlines the residences’ or teams’ long-term goals and aspirations for the future in terms of its long-term growth and impact on the institution/world.

Answer 1

The vision statement sets a direction for the future and provides a guiding path for the Social Media and Marketing portfolio. It articulates the goals and aspirations that the portfolio aims to achieve in the long run. This can include objectives such as expanding the portfolio's reach and impact, becoming a leading authority in social media and marketing strategies, or contributing to the institution's growth and success.

While the mission statement focuses on the present actions, the vision statement is forward-looking and highlights the desired future state. It serves as a source of inspiration, motivating the portfolio and its members to strive for excellence and continuous improvement.

For example, a vision statement for the Social Media and Marketing portfolio could be:
"To become the go-to platform for innovative and effective social media and marketing strategies, revolutionizing the way organizations engage with their audience and driving exceptional growth and impact for both the institution and the wider community."

By defining a compelling vision statement, the portfolio can align its objectives and strategies towards a common goal, mobilize its resources effectively, and inspire teamwork and dedication among its members.