Yes, they often do have different purposes. For instance, if you want the reader to contribute to a particular charity, you assume the person already favors that charity, and you're trying to get him/her to do something about it, i.e., send money.
Sometimes the two purposes do overlap, though. At this point in the political campaigns for president, the main goal is to get readers to favor a particular candidate, i.e. change their minds. At a later stage, the campaigns will then try to get readers to do something, i.e. vote.
The general purpose of a report is to persuade readers to do something, is that the same as getting your audience to change their minds about some important issue?
I am getting confused because by " getting your readers to do something (action) seems different then just changing someone's mind about something.
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