The first Baby Boomer hits retirement age in the year 2011. What types of information would assist you in forecasting market potential and future demand for products and services of this emerging "maturity market"?
What do people over 60 buy? Are they affluent? How is their health? Do they need more prescription drugs and health care? Are they buying second homes? Do they travel?
what are some of the past trends of the retirement age.
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